international dj hi-fi princess, aka lori ward, has been establishing herself in the underground party scene since 1993. beginning in victoria, canada, hi-fi‘s love for music evolved quickly into a desire to start spinning. from ‚95 to ‚98 she developed a quirky electronic house/tech sound that took her out of the local scene and expanded her territory throughout the west coast of america and across canada.

in 1998 she headed off to london where she continued to develop her sound. during that time she held 2 residencies in london, as well as making appearances at club 333 old street and at various techno outlaw parties. after having been on the scene for six months she accepted an offer for a weekly residency in luxembourg‘s evolution through luxury u.k. promotions. there she had the opportunity to work alongside some of the biggest djs on the scene like timo maas, gayle san, and ritchie hawtin.

having taken part in the ever-changing music scene throughout all of europe , hifi princess‘s sound has evolved into a sophisticated mix of techno and electro and also her other favorite, a warm tech-house. she has spun with a lot of great djs during her time touring in europe like joaquim garraud, jeff mills, chris liebing, surgeon, valantino kanzyani, w.j henze and adam beyer to name a few. she has also played at some of the best clubs and festivals in the world as well. places like the tunnel-nyc, liquid club-madrid, koneisto festival-finland, the best-zagreb, ambasada gavioli-slovenia, mazzo-amsterdam ,sona-montreal ,turbo-toronto, 1015 folsom-san fransisco, klub kuaille-tokyo japan, cittadella-czech republic, m47-hungary, and her residency suncity in graz austria.

lori had her first release on shimmy recordings out of bristol, u.k. her track, „refused entry“, was released june 12, 2000 on the „collective thoughts ep“. this e.p had great reviews by some of the top dj‘s in the business.

after spending 4 years living in new york city , in 2002 lori decided to make the move back to europe and is now based in vienna, austria. her main focus the last 2 years has been in studio. her first album foreign communication under the alias lori j. ward was released in 2004. it is a 13 track downtempo cd and is available at www.ebl.cc lori is also signed to highball music (www.highball-music.de) her track entitled „disastermind“ is now available on join us records, and was signed to the love parade berlin 2004 compilation as well as 3 other large europeon dance compilations..

lori’s track the new xavier which appeared on her last album ‘foreign communication’ was nominated out of 11,000 entries in the top 10 for the international song contest, and received and honerable mention.

her newest project is with tobias frick. her new live act is called phonix. their new album house of jive is now complete. is is a mix of electro-breaks-down tempo and rcok’ish. they begin to start to play live in may 2006.

her vocal career is also taking off, with her next album house of jive which will soon be released, and lori is also the new vocalist for successful dj/ producer kevin sunray from greece. they have two new hits, ‘curiosity’ and ‘ breathe easy’ which you will be sure to see on the dance charts on 2006.

her ever changing and unexpected style has become a favorite worldwide. she is playing on 3 decks when she is doing techno, and is also performing live doing her new live project ‘phonix and djing tech-house and house/electro with under her alias lori j. ward. keep an eye out for this artist as there is much to come.